THE LARGEST LOCAL DIGITAL NEWS NETWORK IN CANADA
OUR
STORY
We are storytellers. We tell the stories of our communities—and yours, too—in a trusted environment for consumers. Our mission is to publish breaking news, in-depth analysis, and provide local content in all the communities that we serve.
OUR
STORY
Our History
The Local News Collective was formed in 2022 to meet the demands of the Canadian digital ad buying community. The LNC is a brand-safe environment that connects deeply with local audiences from coast-to-coast. It’s the largest hyper-local digital news collective in Canada. Each site in the network is home to local journalists who cover the communities in which they live. Writing compelling, truthful stories is at the heart of what we do.
Our Network
Our Solution
Through the collective, we make it easy for national buyers to purchase display advertising and sponsored content. Combined with in-depth audience data, our specialists implement your digital marketing initiative from coast-to-coast, cutting through the noise to help propel your business forward. We’re a one-stop solution for media planning, buying, and reporting.
Our Mission
The Local News Collective is a Canadian collaboration of local news media companies and start-ups working together to promote, represent, innovate, and simplify advertising access to agencies, national and international buyers, and governments.
OUR
AUDIENCE*
*As of December 2023
412
357M+
800K+
47
1 Billion
40%
21M+
48% – 52%
10M+
WE BUILD
AUDIENCE
The Local News Collective is the largest hyper-local digital network in Canada.
News readers are captive online audiences. They trust our network of 370 established community news brands as their primary source for local information.
Our
Reach
lower mainland
Abbotsford News
Agassiz Observer
Aldergrove Star
Bowen Island Undercurrent
Burnaby Now
Chilliwack Progress
Cloverdale Reporter
Daily Hive Vancouver
Delta Optimist
Hope Standard
Langley Times
Maple Ridge News
Mission City Record
New West Record
North Delta Reporter
North Shore News
Peace Arch News
Richmond News
Surrey Now-Leader
The Ridge
Tri-Cities Dispatch
Tri-City News
Vancouver is Awesome
vancouver island
Alberni Valley News
Campbell River Mirror
Chemainus Valley Courier
Comox Valley Record
Cowichan Valley Citizen
Goldstream News Gazette
Ladysmith Chronicle
Monday Magazine
Lake Cowichan Gazette
Nanaimo News Bulletin
Narcity Victoria
North Island Gazette
Oak Bay News
Parksville Qualicum Beach News
Peninsula News Review
Saanich News
Sooke News Mirror
Tofino-Uclulet Westerly News
Victoria News
Victoria Times Colonist
NORTHERN
Alaska Highway News
Dawson Creek Mirror
Pipeline News North
Prince George Citizen
COAST & MOUNTAIN
Pique News Magazine
Powell River Peak
Squamish Chief
The Coast Reporter
interior
100 Mile House Free Press
Arrow Lakes News
Ashcroft Cache Creek Journal
Barriere Star Journal
BC Local News
Boundary Creek Times
Burns Lake Lakes District News
Caledonia Courier
Castanet Kamloops
Castanet Kelowna
Castanet Penticton
Castanet Vernon
Castlegar News
Clearwater Times
Coast Mountain News
Cranbrook Townsman
Creston Valley Advance
Eagle Valley News
Golden Star
Grand Forks Gazette
Haida Gwaii Observer
Houston Today
Kamloops This Week
Kelowna Capital News
Kelowna Daily Courier
Keremeos Review
Kimberley Daily Bulletin
Kitimat Northern Sentinel
Lake Country Calendar
Merritt Herald
Nelson Star
Northern View
Peachland View
Penticton Western News
Penticton Herald
Peterborough Currents
Quesnel Cariboo Observer
Rat Creek Press
Revelstoke Times Review
Rossland News
Salmon Arm Observer
Similkameen Spotlight
Smithers Interior News
Summerland Review
Sun Peaks
Terrace Standard
The Fernie Free Press
The Wren
Trail Daily Times
Times Chronicle
Vanderhoof Omineca Express
Vernon Morning Star
West Kelowna News
Williams Lake Tribune
Northern Zone
Athabasca Advocate
Bashaw Star
Bashaw Star
Bonnyville Nouvelle
Castor Advance
Eckville Echo
Edmonton Prime Times
Farm Press
Fort Sask Online
Jasper Fitzhugh
Lacombe Express
Lake Land This Week
Pipestone Flyer
Ponoka News
ReachFM.ca
Red Deer Advocate
Rimbey Review
St. Albert Gazette
St. Paul Journal
Stettler Independent
Sylvan Lake News
Town & Country
Westlock News
Central zone
Lacombe Online
The Albertan
Southern Zone
Airdrie Today
Bow Island Commentator
Cochrane Eagle
Cochrane Now
Discover Airdrie
High River Online
Lethbridge Herald
Medicine Hat News
Narcity Calgary
Narcity Edmonton
Okotoks Online
Praire Post East/West
Rocky Mountain Outlook
Rocky View Weekly
Strathmore Now
Sunny South News
Taber Times
Vauxhall Advance
Western Wheel
Saskatchewan
98COOL
Assiniboia Times
Battlefords News-Optimist
Canora Courier
Carlyle Observer
CJYM 1210 – Classic Hits
CJYM 1330 – Classic Hits
Country 104.9 FM
Country 600 CJWW
Discover Estevan
Discover Humboldt
Discover Moose Jaw
Discover Weyburn
Estevan Mercury
Humboldt Journal
Kamsack Times
Moose Jaw Today
Pipeline News
Preeceville Progress
Rosetown
Shaunavon Standard
Swift Current Online
The Bull
The Flatlander
The Outlook
West Central Online
Weyburn Review
Weyburn This Week
Yorkton This Week
Manitoba
CHVNradio
Classic107
Discover Westman
Flin Flon Reminder
Narcity Winnipeg
Pembina Valley Online
Portage Online
Steinbach Online
Thompson Citizen
The Flatlander
Virden Empire Advance
Ontario North
BayToday
Dryden Now
ElliotLakeToday
Kenora Online
Northern Ontario Business
SN News Watch
SooToday
Sudbury
TB News Watch
The Manitoulin Expositor
Thunder Bay Chronicle Journal
TimminsToday
Ontario Central
BarrieToday
BradfordToday
BurlingtonToday
blogTO
CollingwoodToday
Cornwall Seaway News
Everything Zoomer
GuelphToday
Inside Waterloo
MidlandToday
NewmarketToday
OrilliaMatters
ThoroldToday
Narcity Toronto
BlogTo
Everything Zoomer
Zoom Radio
Classical FM
C.A.R.P
Canadian WoodWorking
OrilliaMatters
Garden Making
Narcity Ottawa
Cornwall Seaway News
Southern Ontario
Cambridge Today
Elora Fergus Today
Guelph Today
inBrampton
inDurham
inHalton
inNiagraRegion
inSauga
inTheHammer
Stratford Today
Halton Hills Today
Central Quebec
Planète 93.5
La Sentinelle – Le Jamésien
L’Avenir et des Rivières
Journal Le Guide
Mon La Tuque
106.9 FM
Rythme 100.1
O 97,1
L’Écho de La Tuque
FM 103,3
Courrier de Portneuf
L’Hebdo du St-Maurice
L’Hebdo Mékinac / des Chenaux
Le Courrier Sud
L’Écho de Maskinongé
L’Écho de Trois-Rivières
Mon Victo
Plaisir 101.9
La Nouvelle Union
Southern Quebec
Saint-Jacques de Mineur
WOW Abitibi
TVA Abitibi
L’Étincelle
Noovo Abitibi
Planète 104.5
Journal Le Réveil
Ma Beauce
O 101,5
Hit Country 105.3 Beauce
Beauce Media
L’Éclaireur Progrès
En Beauce
Journal de Chambly
Chambly Express
Le Soleil de Châteauguay
Le Progrès de Coaticook
Le Reflet
Ma Gaspésie
Granby Express
Mon Joliette
Le Journal de Joliette
Narcity Ville de Québec
Hit Country 95.7 Centre-du-Québec
O 97,3
RFM 93
Rythme 102.9
BLVD 102.1
Quebec WKND FM
Vibe 100,9
Choi – Radio X
Narcity Montréal
MTL Blog
98.5 FM
Rythme 105.7
96.9 CKOI
Beat 92.5
Radio Circulation
Fugues
Montreal WKND FM
Informe Affaires
L’Écho de Laval
BPM Sports
O 103,5
CIME 103.9 / 101.3
Courrier Laval
Courrier Laval News
Mon Matane
O 95,3
Plaisir 105.3
TVA – CIMT-CHAU
Planète 99.5
Hit Country 105.5 Saguenay
95.7 KYK
Le Point – Le Réveil – Saguenay Lac St-Jean
Le Lac St-Jean
L’Étoile du Lac
L’Information d’Affaires
Le Courrier du Sud
Les Versants
L’Écho de la Rive-Nord
Vallée du Richelieu Express
Coup d’oeil
Le Canada Français
Le Richelieu
Accès – Le Journal des Pays-d’en-Haut
Journal Le Nord
L’Info du Nord Sainte-Agathe
Le Journal Saint-François
CJSO 101.7 FM
Sorel-Tracy Express
Mon Thetford
Plaisir 105.5
Courrier Frontenac
Neomedia – Valleyfield
Neomedia – Vaudreuil-Soulanges
L’Info de la Vallée
L’Info de la Basse-Lievre
Journal L’Envol
TVA Gatineau
Noovo Gatineau
WOW 97.1 Gatineau
Northern Quebec
Le Charlevoisien
Le Manic
Le Nouvelles Hebdo
Le Haute-Côte-Nord
Le Nord-Côtier
Le Haute-Côte-Nord
Ma Côte-Nord
Plaisir 94.1
Planète 100.3
Western Quebec
L’Info Petite Nation
104.7 FM
Eastern Quebec
107.7 FM
Rythme 93.7 / 98.1
EstriePlus
Le Reflet du Lac
Plaisir 106.7
Journal de Lévis
Le Peuple Lotbiniere
Le journal le soir
Go Rimouski
Mon Temiscouata
Plaisir 95.5
New Brunswick
NB Media Co-op
TERRITORIES
NWT News/North
Kivalliq News
Yellowknifer
Hay River Hub
Inuvik Drum
Nunavut News
Yukon News
British Columbia
Lower Mainland
Abbotsford News
Agassiz Observer
Aldergrove Star
Bowen Island Undercurrent
Burnaby Now
Chilliwack Progress
Cloverdale Reporter
Daily Hive Vancouver
Delta Optimist
Hope Standard
Langley Times
Maple Ridge News
Mission City Record
New West Record
North Delta Reporter
North Shore News
Peace Arch News
Richmond News
Surrey Now-Leader
The Ridge
Tri-Cities Dispatch
Tri-City News
Vancouver Is Awesome
Vancouver Island
Comox Valley Record
Cowichan Valley Citizen
Goldstream News Gazette
Ladysmith Chronicle
Monday Magazine
Lake Cowichan Gazette
Nanaimo News Bulletin
North Island Gazette
Oak Bay News
Parksville Qualicum Beach News
Peninsula News Review
Saanich News
Sooke News Mirror
Tofino-Uclulet Westerly News
Victoria News
Victoria Times Colonist
Coast & Mountain
Interior
100 Mile House Free Press
Arrow Lakes News
Ashcroft Cache Creek Journal
Barriere Star Journal
BC Local News
Boundary Creek Times
Burns Lake Lakes District News
Caledonia Courier
Castanet Kamloops
Castanet Kelowna
Castanet Penticton
Castanet Vernon
Castlegar News
Clearwater Times
Coast Mountain News
Cranbrook Townsman
Creston Valley Advance
Eagle Valley News
Golden Star
Grand Forks Gazette
Haida Gwaii Observer
Houston Today
IndigiNews
- Kamloops This Week
Kelowna Capital News
Kelowna Daily Courier
Keremeos Review
Kimberley Daily Bulletin
Kitimat Northern Sentinel
Lake Country Calendar
Merritt Herald
Nelson Star
Northern View
Peachland View
Penticton Herald
Penticton Western News
Oliver Chronicle
Osoyoos Times Chronicle
Quesnel Cariboo Observer
Revelstoke Times Review
Rossland News
Sun Peaks News
Salmon Arm Observer
Similkameen Spotlight
Smithers Interior News
Summerland Review
Terrace Standard
Times Chronicle
The Fernie Free Press
The Wren
Trail Daily Times
Vanderhoof Omineca Express
Vernon Morning Star
West Kelowna News
Williams Lake Tribune
ALBERTA
Province Wide
Central Zone
Southern Zone
Airdrie City View
Bow Island Commentator
Cochrane Eagle
Cochrane Now
Discover Airdrie
High River Online
Lethbridge Herald
Medicine Hat News
Narcity Calgary
Narcity Edmonton
Okotoks Online
Praire Post East/West
Rocky Mountain Outlook
Rocky View Weekly
Strathmore Now
Sunny South News
Taber Times
Vauxhall Advance
Western Wheel
SASKATCHEWAN
98COOL
Assiniboia Times
Battlefords News-Optimist
Canora Courier
Carlyle Observer
CFYM 1210 - Classic Hits
CFYM 1330 - Classic Hits
Country 104.9 FM
Country 600 CJWW
Discover Estevan
Discover Humboldt
Discover Moose Jaw
Discover Weyburn
Estevan Mercury
Humboldt Journal
Kamsack Times
MooseJawToday
Pipeline News
Preeceville Progress
Shaunavon Standard
Swift Current Online
The Bull
The Flatlander
The Outlook
West Central Online
Weyburn Review
Weyburn This Week
Yorkton This Week
ONTARIO
Ontario North
Ontario Central
Quebec
Province Wide
Central Quebec
Planète 93.5
La Sentinelle - Le Jamésien
L'Avenir et des Rivières
Journal Le Guide
Mon La Tuque
106.9 FM
Rythme 100.1
O 97,1
L'Écho de La Tuque
FM 103,3
Courrier de Portneuf
L'Hebdo du St-Maurice
L'Hebdo Mékinac / des Chenaux
L'Hebdo Journal
Le Courrier Sud
L'Écho de Maskinongé
L'Écho de Trois-Rivières
Mon Victo
Plaisir 101.9
La Nouvelle Union
Southern Quebec
O Abitibi
WOW Abitibi
TVA Abitibi
L'Étincelle
Noovo Abitibi
Planète 104.5
Journal Le Réveil
Ma Beauce
O 101,5
Hit Country 105.3 Beauce
Beauce Media
L'Éclaireur Progrès
En Beauce
Journal de Chambly
Chambly Express
Le Soleil de Châteauguay
Le Progrès de Coaticook
Le Reflet
Ma Gaspésie
Granby Express
Mon Joliette
Le Journal de Joliette
Narcity Ville de Québec
Hit Country 95.7 Centre-du-Québec
O 97,3
RFM 93
Rythme 102.9
BLVD 102.1
Quebec WKND FM
Vibe 100,9
Choi - Radio X
Narcity Montréal
MTL Blog
98.5 FM
Rythme 105.7
96.9 CKOI
Beat 92.5
Radio Circulation
Fugues
Montreal WKND FM
Informe Affaires
L'Écho de Laval
BPM Sports
O 103,5
CIME 103.9 / 101.3
Courrier Laval
Courrier Laval News
Mon Matane
O 95,3
Plaisir 105.3
TVA - CIMT-CHAU
Planète 99.5
Hit Country 105.5 Saguenay
95.7 KYK
Le Point - Le Réveil - Saguenay Lac St-Jean
Le Lac St-Jean
L'Étoile du Lac
L'Information d'Affaires
Le Courrier du Sud
Les Versants
L'Écho de la Rive-Nord
Vallée du Richelieu Express
Coup d'oeil
Le Canada Français
Le Richelieu
Accès - Le Journal des Pays-d'en-Haut
Journal Le Nord
L'Info du Nord Sainte-Agathe
Le Journal Saint-François
CJSO 101.7 FM
Sorel-Tracy Express
Mon Thetford
Plaisir 105.5
Courrier Frontenac
Neomedia - Valleyfield
Neomedia - Vaudreuil-Soulanges
L'Info de la Vallée
L'Info de la Basse-Lievre
Journal L'Envol
TVA Gatineau
Noovo Gatineau
WOW 97.1 Gatineau
Northern Quebec
Western Quebec
SPECIALTY
TARGET*
*Please connect with us, as not all networks and sites offer these features.
CUSTOM AUDIENCE SEGMENTS
Target visitors of the Local News Collective based on purchasing and consumer behaviours, lifestyle affinities or demographic qualities. We can leverage both first- and third-party data. Custom segments and PMPs are available.
Client site Retargeting
By adding our pixel to your site, we can retarget your visitors when they revisit any LNC sites.
Activity tracking
We can target users based on how they interact with your ad.
Conversion Tracking
Measure your ad campaigns on our network by tracking conversions, such as a form fill.
Content coverage
LNC offers products in categories as diverse as sports, entertainment, lifestyle, local business, and municipal politics.
National Auction Package
A Google-curated packaging of inventory across 365 sites clearing at open auction priority & price, in an easy to access bundle:
Available via DV360
Name: GCP Canada: The Local News Collective | Le Collectif des médias d’actualité locale
Deal ID: 549644393848596775
Direct National Deals
- Private Auctions
- Preferred Deals
- One central sales point of contact
- One central trafficking / reporting / diagnostics point of contact
- Standardized rates and specifications
Managed by M32
TARGET
*Please connect with us, as not all networks and sites offer these features.
CUSTOM AUDIENCE SEGMENTS
Target visitors of the Local News Collective based on purchasing need, consumer behaviours, lifestyle affinities or demographic qualities. We can leverage both the first-party data and third-party data. Custom segments and PMPs available.
Client site Retargeting
By adding our pixel to your site, we can retarget your visitors when they revisit any of our sites.
Activity tracking
We can target users based on how they interact with your ad.
Conversion Tracking
Measure your ad campaigns on our network by tracking conversions, such as a form fill.
National Auction Package
LNC offers products in categories as diverse as sports, entertainment, lifestyle, local business, and municipal politics.
National Auction Package
A Google-curated packaging of inventory across 364 sites clearing at open auction priority & price, in an easy to access bundle:
Available via DV360
Name: GCP Canada: The Local News Collective | Le Collectif des médias d’actualité locale
Deal ID: 549644393848596775
Direct National Deals
- Private Auctions
- Preferred Deals
- One central sales point of contact
- One central trafficking / reporting / diagnostics point of contact
- Standardized rates and specifications
Managed by M32
Get In Touch
Thank you for your interest in the Local News Collective. Please leave your contact information if you have any questions or feedback. We will be in touch shortly.
Need to get in touch with us right away?
Alvin Chow | National Advertising Sales
E-mail: achow@glaciermedia.ca
Phone: 778 834 3396
Copyright © by Local News Collective. All rights reserved.